ALEX LOCK
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IKEA Futures

Brand Repositioning

In 2035, climate mass migration means an influx of people into denser cities. In this hypothetical future, IKEA addresses these new citizens' need for community by creating ARKADIEN, interlinked smart plant pots that share resources and information. Even after they’ve become physically separated, an app reports on the health of other plants in your network, helping people stay connected.

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