ALEX LOCK
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Stíll

Glass Pen Brand Identity

I created a brand to transform the product of a glass ink-dip pen, a precise and beautiful artists' tool, from a hand-crafted oddity into a prestigious and technical piece of equipment. To do this, I used the imagery of arctic volcanoes: the place where fire meets ice and obsidian glass is formed under pressure. I created a logo and brand guidelines concerning colour, material and form accordingly.

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